Case Study

Sage Bottoms

Illustration of a stylized owl face with closed eyes and a triangular beak.

Logo Design + Branding

The challenge was to create a logo that represented the inspirational and intimate nature of the line and stood out in a competitive market. The logo needed to be versatile for various platforms, including print, digital, and social media, while maintaining a cohesive brand identity. It was essential to select fonts that were aesthetically pleasing and legally compliant. The color palette was key brand’s vision and was selected to appeal to the target audience.

The Challenge

The Solution

We undertook a comprehensive process to research, design, and deliver a logo that aligns with the client’s vision and brand values. Our approach included extensive visual research based on the brand name and a detailed discussion with the client to gain insights into their vision, preferences, and brand identity

Image displaying branding concepts for "Sage Bottoms" and "Wise Bottoms," featuring logo designs, font styles, color palettes, owl illustrations, and product reference of underwear. Includes inspiration from sage leaves and owl imagery.

The Outcome

Brand identity design for "Sage Bottoms," featuring a logo, word mark, color palettes, font samples, and product images. Logos display an owl graphic with text "Sage Bottoms - Underwear for the Soul." Color palettes include green, sage, blue, lavende

Brand identity design for "Sage Bottoms," featuring a logo, word mark, color palettes, font samples, and product images. Logos display an owl graphic with text "Sage Bottoms - Underwear for the Soul." Color palettes include green, sage, blue, lavender, rose, dark rose, light rose, cream, and tan. Fonts are "FranklinGothic URW Cond, Demi and Book." Two pairs of underwear in red and white are imprinted with the brand name.