Case Study

Better Than Book Club + JOYful Purpose

Naming, Logo Design + Branding

The primary challenge was to ensure that both logos captured Rebecca Woods' effervescent personality while addressing the distinct needs of two very different demographics. Better than Book Club needed a logo that communicated excitement, joy, and a sense of community for a home décor subscription box business targeting women aged 30-55. Joyful Purpose required a logo that conveyed comfort, safety, and joy for an interior design business aimed at seniors transitioning to assisted living.

Despite these differences, it was crucial that elements in the logos related to each other, creating a unified visual identity that represented Rebecca across both businesses.

The Challenge

The Solution

Leveraging our previous work with Rebecca in developing the brand stories, missions, and target demographics for both businesses, we undertook a comprehensive approach to develop logos that accurately reflected the essence and goals of each business while using common and complementing colors and patterns to establish a cohesive visual connection.

Mood board featuring colorful elements including a pink chair, orange handbag, abstract pillow with geometric patterns, striped fabric, and a vibrant multicolor wave design.
Collage of design elements including names, sketches, color palettes, and logos. Features phrases like 'Joyful Purpose' and 'Better than Book Club,' along with design references and Betty Boop imagery. Includes potential color palettes, patterns, and initial design submissions.

The Outcome

Design guide featuring logos for 'Better Than Book Club' and 'Joyful Purpose,' color palette with sun yellow, sunset orange, lipstick pink, bright blue, navy blue, fonts list, and plaid background patterns.

Design guide featuring logos for 'Better Than Book Club' and 'Joyful Purpose,' color palette with sun yellow, sunset orange, lipstick pink, bright blue, navy blue, fonts list, and plaid background patterns.