Case Study
Better Than Book Club + JOYful Purpose
Naming, Logo Design + Branding
The primary challenge was to ensure that both logos captured Rebecca Woods' effervescent personality while addressing the distinct needs of two very different demographics. Better than Book Club needed a logo that communicated excitement, joy, and a sense of community for a home décor subscription box business targeting women aged 30-55. Joyful Purpose required a logo that conveyed comfort, safety, and joy for an interior design business aimed at seniors transitioning to assisted living.
Despite these differences, it was crucial that elements in the logos related to each other, creating a unified visual identity that represented Rebecca across both businesses.
The Challenge
The Solution
Leveraging our previous work with Rebecca in developing the brand stories, missions, and target demographics for both businesses, we undertook a comprehensive approach to develop logos that accurately reflected the essence and goals of each business while using common and complementing colors and patterns to establish a cohesive visual connection.
The Outcome
