§ Case Studies

How the work
actually happens.

A few projects, told from the challenge to the outcome — the research, the decisions, and the result.

№ 01 / 2024
Better Than Book Club + JOYful Purpose
Naming, Logo Design + Branding
The primary challenge was to ensure that both logos captured Rebecca Woods' effervescent personality while addressing the distinct needs of two very different demographics.
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№ 02 / 2022
Sage Bottoms
Logo Design + Branding
The challenge was to create a logo that represented the inspirational and intimate nature of the line and stood out in a competitive market.
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