Better Than Book Club + JOYful Purpose

The challenge was to create two distinct identities for Rebecca Woods’ businesses while maintaining a visual connection between them.

Better Than Book Club needed to feel joyful, inviting, and community-focused for women 30–55 discovering home décor through a subscription box.

JOYful Purpose needed to communicate comfort, safety, and joy for seniors transitioning to assisted living.

We developed two identities with their own personalities, using a shared palette and complementary patterns to connect them.

The result: two marks that stand on their own while working together as a cohesive visual family.

Two related identities, each designed for its own audience and purpose, but connected through a shared visual language.

The system gives Rebecca the flexibility to build both businesses independently while still creating a clear connection between them.